After all who would want to waste time with a dodgy and fake AI?😑
While data security focuses on protecting AI models and datasets from breaches, tampering, or unauthorised access (through measures like encryption, access controls, and secure APIs), data privacy ensures that the data powering these models is collected, processed, and used ethically and legally. This distinction becomes particularly critical in grounding techniques, where AI models are anchored to external knowledge bases, APIs, or real-time data sources. The more an AI model is trained on accurate, well-structured data, the fewer inaccuracies and hallucinations it produces.
What is grounding?
In simple terms, grounding connects AI models to external sources of truth - such as sensors, databases, or APIs - to ensure responses are accurate, context-aware, and reliable. Without grounding, AI risks hallucinations or relying on outdated or biased data.
For example, imagine grounding an AI customer support chatbot in a SQL database of product manuals and FAQs. The chatbot queries the database in real-time to provide accurate, up-to-date answers—rather than inventing responses. However, if the database connection isn’t secured with encryption or the data isn’t anonymized, the grounded AI system could expose sensitive customer information or fall victim to prompt injection attacks.
And without robust security, grounded AI systems risk exposing sensitive data or being manipulated through techniques like prompt injection or data poisoning. Without privacy safeguards, they may inadvertently violate regulations like GDPR or CCPA by misusing or retaining personal data embedded in their knowledge sources.
For data architects, data engineers and AI engineers, grounding introduces unique challenges. When an AI model queries external databases, APIs, or data lakes, every interaction must be both secured (e.g., using TLS 1.3, OAuth 2.0, or zero-trust architectures) and privacy-preserving (e.g., via differential privacy-federated learning, or data anonymization). For example, if you’re grounding a large language model (LLM) in a relational database or Delta Lake, you MUST ensure that:
Security: The connection is encrypted, access is role-based (e.g., RBAC in Snowflake or Azure Synapse), and queries are logged for audits.Privacy: The underlying data is scrambled, anonymised or pseudonymized, and the model only retrieves data it’s authorised to use - aligning with the principle of least privilege. Tools like Python’s faker or SQL’s dynamic data masking can help strip PII from responses, your grounding frameworks MUST enforce strict data access policies.
The Future: Trustworthy Grounding in AI
The future of AI hinges on trustworthy grounding - where models don’t just perform well but also respect data sovereignty and user consent. As you design AI systems that interact with databases, data lakes, or Lakehouses, prioritise :
Privacy-by-Design: Embed consent checks into API calls, database connections and ensure data minimisation, authorised data only.
Security-by-Default: Encrypt even vectors-embeddings in your vector databases and all related grounding data assets and enforce strict access controls.
If you’re experimenting with grounding, start by auditing your data sources:
- Are they secure?
- Are they privacy-compliant?
The answers will define whether your use of AI with your database is not just smart, but also trustworthy.



